If you think the only way to find a job is to apply for one, think again. In a recent Jobvite survey, 93 percent of recruiters said they plan to use social media to scout for potential hires in 2015. As the number of job openings increase, employers are expanding their search methods to include social media and communities of potential prospects. Here are five sites used to scout for potential hires and tips on how to optimize your use of each site.
In the Jobvite survey, LinkedIn was the top destination for recruiters – 94 percent said they use the site to identify potential candidates. If you want to be found on LinkedIn, write a complete profile.
For optimal results, include a brief biography with keywords that relate to your profession and list your skills. To expand your network and visibility, join and participate in LinkedIn groups. You can also provide your e-mail address in your profile to make it easier for others to contact you.
MeetUp is a website that allows people with all interests to find one another and participate in shared activities. If a group is public, recruiters can view profiles of members in that group. If a group is private but a recruiter joins then that recruiter can also see information for members of the group and reach out to people.
If you are interested in being contacted by recruiters using Meetup, join groups that relate to your interests – and attend events. To maximize, your presence on an employer’s radar, you may want to expand your participation in the group and become involved as a group organizer.
Recruiters seeking candidates with a niche or particular area of expertise often turn to Amazon book reviews as reviews can provide more than information about a book. A well-written book review can demonstrate the reviewer’s understanding of a book’s subject matter. In addition, it can provide a recruiter with a good writing sample – and strong popularity ratings can show credibility.
If you choose to write book reviews, share your professional interests and write a complete profile in Amazon. Depending on the type of job you are seeking, it may be appropriate to steer away from controversial topics such as politics and religion. As on any site, make sure you check your spelling and grammar before posting.
As Twitter’s @reply feature allows other Twitter users to send public messages to anyone else on the site, Twitter is a popular site for recruiters to use for direct outreach to candidates.
To attract the attention of recruiters and others in your field, post and share content that relates to your professional interests. If you choose to go this route, make sure your profile includes information on your career, job type or work interests – but also make sure to be interested and interesting in other areas. Twitter is often referred to as a giant cocktail party, and most recruiters who use it talk about more than just work. It is also a good practice to follow others and make lists of people who share your interests.
About.Me is a web hosting site that allows you to create and publish a biography of yourself. About.me will publish your bio on a page that includes links to all of your social media profiles and your email address. Recruiters turn to About.me for contact information and profiles.
While About.me offers features that allow you to create a highly stylized biography and custom images, it is recommended that you use consistent color schemes and language to describe your interests across social media platforms. This will help employers get a clear picture of you as they discover how to get in touch with you.
As many recruiters and hiring managers are turning to social media to find candidates, it is good to take actively manage your online identity and participate in communities where you can expand your network. These steps can help you get found by prospective employers. In addition, your participation on these sites can help you learn new things and expand your network – all of which makes you an attractive hire in the future.