Behavior breads behavior – this is not just a phrase, it definitely has an impact on the individuals of our society. Some of us get more affected and others have very little effect but still the effect is there. You cannot deny about the influence of the behavior over others.
If someone does something positive in turn positive energy is produced, whereas when someone has done something negative, waves of negative energy are generated. And these energies travel in the air medium and affect the surrounding environment of the object producing positive or negative energy.
On the basis of this logic, a report was published in a scientific journal that Facebook has conducted an experiment and analyzed the behaviors of its users. They have picked up random users as much as 600,000 and manipulated their news feeds. And that experiment was conducted with this much of the population without even their awareness.
The report from The National Academy of Sciences directs that Facebook has randomly picked up the users and changed their news feeds and updates of their friends with either positive posts or negative posts and monitored their behaviors and emotions.
When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These results indicate that emotions expressed by others on Facebook influence our own emotions, constituting experimental evidence for massive-scale contagion via social networks.
The data of massive population has revealed that people tend to behave in a way they experience things i.e. either positive or negative not only in their personal lives, but also over the internet and on social networking sites like Facebook.
During the process of signing up, we have to put a tick mark on the agreed box of Facebook’s Data Use Policy. I bet most of us have not read it ever. But this policy allows the Facebook to use our information that has been posted over the pages. This information has also been used for advertisement, data analysis, and research and service improvement.
So, when you have already agreed to Facebook’s Data Use Policy, then why do you expect from Facebook to ask you about your consent for conducting the study again!
Do you feel like you were the part of that experiment? Were you among those 600,000 people, what do you feel about it?